The brand puts a fresh twist on reality TV's most iconic crying scenes, featuring Amaya Espinal, Nicole "Snooki" Polizzi, Amanda Batula and Kyle Cooke, Luann de Lesseps and Ashley Iaconetti

The reality TV stars join forces with the brand to relive their iconic crying scenes

NEW YORK, Sept. 8, 2025 /PRNewswire/ -- Garnier is putting tears in the spotlight with the launch of their new "Water Works" campaign for Waterproof Micellar Water; a bold celebration of unfiltered emotion, messy beauty moments, and the instant refresh that comes after. Whether it's a mascara-streaked cry, a dramatic confessional, or a late-night date recap, "Water Works" embraces the emotional highs and lows that make life (and reality TV) unforgettable, and shows how Garnier All-in-1 Waterproof Micellar Water has your back when it's time to wipe the slate clean.

From viral "ugly cry" gifs to the most screenshot-worthy reunion episodes, emotional authenticity has become a cultural currency, and Garnier Waterproof Micellar is your low-effort hero that makes cleaning up messes easy in a high-drama world.

The campaign stars a lineup of reality TV's most beloved personalities, each famous for their relatable, meme-worthy waterworks:

• Amaya Espinal
• Nicole "Snooki" Polizzi
• Kyle Cooke & Amanda Batula
• Luann de Lesseps
• Ashley Iaconetti

"We believe skincare should support every part of life: the polished, the playful, and even the gloriously messy," said Meggy Uy, AVP of Marketing, Garnier Skincare. "With the 'Water Works' campaign, we're celebrating the raw, unfiltered moments that make us human, and showing that Garnier Waterproof Micellar Water is there for all of them. Whether you're wiping away mascara after a reality TV–worthy cry or just taking the day off, Micellar Water makes it easy to care for your skin and keep living authentically."

For those cry sessions that rival the most dramatic reunion episodes, Garnier All-in-1 Waterproof Micellar Water effortlessly removes even long wear and waterproof makeup - no harsh rubbing, no visible residue, just a clean slate ready for the next scene. Together, they bring to life the message that life's messiest, most human moments deserve to be embraced, and Garnier Waterproof Micellar Water makes it easy to clean up and move on.

To view the full campaign, follow along at @GarnierUSA on social media. For more information, please visit garnierusa.com.

About Garnier:
Garnier, a L'Oréal USA brand, was developed in 1904 in France by hair care expert Alfred Amour Garnier and is now present in more than 65 countries worldwide. Following the launch of Garnier in the United States in 1999 with Nutrisse hair color, the brand has continued to develop cutting-edge beauty products. The entire collection of Garnier brands available in the U.S. includes Nutrisse hair color, Fructis hair care, and Fructis Style, Olia hair color, SkinActive, and Whole Blends hair care. For more information visit www.garnierusa.com or follow us on Instagram, Twitter, Facebook, Pinterest, TikTok, and Snapchat @GarnierUSA.

For press inquiries please contact:
Alison Brod Marketing Communications
garniermedia@alisonbrodmc.com

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SOURCE Garnier